Decisioning platform

Every impression is a decision. Make it a better one.

One workspace to plan, buy, pace, and measure campaigns across display, online video, streaming, native, and retail media — with the audience, creative, and reporting controls kept in the same place as the spend they explain.

Display Online video Streaming Native Retail media
Abstract light panels standing in for programmatic decisioning Delivery in view
Capabilities

Everything a campaign touches, in one account

Buying decisions, delivery controls, and the reporting that explains them sit side by side, so a media team can answer a question without stitching three tools together.

Campaign Control

Draft the brief, set the flight, and pace budget across channels from one campaign record instead of a spreadsheet per market.

BriefsFlightsPacing

Bid Decisioning

Pick a bid strategy, set floors, and open the auction detail that shows why a line item won or lost a given impression.

StrategiesFloorsAuction detail

Audience Layer

Combine first-party segments, modelled audiences, and contextual signals, then activate them with the consent state attached.

First-partyModelledContextual

Creative Studio

Hold assets in one library, reuse a template across formats, and rotate variants while the campaign is still running.

AssetsTemplatesRotation

Inventory & Serving

Deliver to web, in-app, video, and streaming placements with frequency caps, dayparting, and the pacing rules you set.

Frequency capsDaypartingPlacements

Measurement

Read multi-touch attribution, view-through outcomes, and incrementality beside the delivery numbers that produced them.

Multi-touchView-throughIncrementality

Brand Safety

Set content categories and blocklists, then decide placement by placement where a creative is allowed to appear.

CategoriesBlocklistsPlacement controls

Traffic Quality

Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.

Pre-bidPost-bidSupply quality
Orchestration

Write the plan once, run it everywhere it earns a place

Open a brief out to streaming, online video, display, native, and in-app supply. One budget and one set of pacing rules keep spend where it is working, and a single channel can stop without the rest of the plan coming apart.

  • One brief carried across channels
  • Frequency caps that hold across placements
  • Budget moved without rebuilding the campaign
Server racks representing cross-channel campaign delivery
Abstract light trails representing a cross-channel measurement view
Measurement

Find the part of the plan that actually moved the business

Join delivery data to the conversion events that matter, compare creative variants against each other, and read the incremental effect of a placement instead of crediting whichever click happened to come last.

  • Multi-touch attribution models
  • View-through and assisted conversion reporting
  • Incrementality experiments built in
In practice

Three teams, one workspace

Written as usage scenarios rather than testimonials, because the value shows up in the work rather than in a quote.

“An in-house media team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review becomes a conversation instead of a reconciliation exercise.”

In-house media team Consumer brand

“An agency keeps every client account in one workspace, with access separated per client while the planning and reporting layer stays consistent across the whole book of business.”

Agency operations Independent agency

“A publisher can see where inventory clears, which demand it attracts, and how floor prices change both — in terms that are straightforward to take to stakeholders.”

Publisher yield team Media owner
Cross-channelDisplay, video, streaming, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for privacy-safe activation
ProgrammaticManaged and self-serve buying

Put the next campaign on one platform

Open a workspace, connect your audiences, and launch a first line item in minutes.