Privacy & Consent
A consent choice travels with the record it belongs to, from collection through activation, so the preference a person expressed is still attached when a campaign uses it.
Trust & Safety
Advertising built on ground you can inspect
A campaign is only as good as the data and the inventory underneath it. The same controls run across privacy, brand safety, traffic quality, and platform security, so buyers and sellers can see what they are working with.
Principles
The commitments behind the platform
Six areas shape how campaign data is collected, delivered, and reported.
Data Protection
First-party data is handled with hashing, scoped access, and defined retention windows. Personal data is not sold, and it is not reused outside the purpose it was collected for.
Brand Safety
Category controls, blocklists and allowlists, and placement-level rules let a buyer decide where a creative may appear before any spend is committed.
Fraud & Invalid Traffic
Filtering runs before and after the bid, aligned to recognised invalid-traffic guidance, alongside traffic-quality scoring applied as supply arrives.
Vendor Management
Partners are reviewed before an engagement starts and again while it runs, against written expectations for data handling and delivery quality.
Platform Security
Encryption in transit and at rest, role-based access control, and audit logging that records workspace activity in a form reviewers can follow.
Standards
Built to recognised control requirements
svelanosolution builds its practices against widely used security and privacy control requirements, and revisits them as the platform and the surrounding guidance change.
- Security controls built to SOC 2 and ISO 27001 control requirements
- Data processing aligned to GDPR and CCPA expectations
- Consent handling aligned to the major consent frameworks
- Traffic filtering aligned to recognised invalid-traffic guidance
Practices
How controls are kept current and reviewed
Security and privacy work is continuous. These are the practices we apply to keep controls effective.
Access review
Roles and permissions are reviewed on a regular cadence, with least privilege as the default.
Documented
Penetration testing
Testing runs on a scheduled cadence, with findings tracked through to resolution.
Documented
Vulnerability management
Dependencies and services are monitored for known issues and patched on defined timelines.
Documented
Change management
Releases go through review and a staged rollout before they reach production workspaces.
Documented
Incident response
Documented procedures cover detection, containment, notification, and follow-up review.
Documented
Vendor review
Partners are reviewed before onboarding and reassessed as the relationship continues.
Documented
Need detail for a vendor review?
Our team can walk your reviewers through our practices, data handling, and platform controls.